MARKET STUDIES

NATIONAL MARKET STUDIES

The Graduate Library is the custodian of the following collections of serialized publications in printed format, which are part of its specialized bibliographic collection. These collections are available for consultation by the academic community and constitute an important source of information to support research, teaching, and academic analysis.

CASER Reports by Maximixe

The Strategic Risk Analysis Club (CASER) is dedicated to developing prospective economic intelligence thru the preparation of reports that allow for the anticipation of opportunities and risks. These analyzes support decision-making and strategic planning, facilitating constant adaptation to changes in the environment.

  • CASER: Market risks : Analyzes the market situation, the macroeconomic environment, opportunities and risks, as well as production, exports, imports, and prices at the national level. Check the publications in the online catalogue.
  • CASER: Sectorial risks: It comprehensively analyzes the main economic sectors of the country, including the agricultural sector, fishing, mining and hydrocarbons, construction, manufacturing, commerce, and services, evaluating their performance, trends, and relevance in the national economy. Check the publications in the online catalogue.
  • CASER: Regional risks: It analyzes the main regional indicators of the country, such as departmental strategic indicators, inflation, the performance of economic sectors, government management, exports, deposits, regional dynamics, and the main projects and news of each region. Check the publications in the online catalogue.

IPSOS Peru reports

Ipsos publishes studies on the behavior of different audiences and the main sectors and markets of the country, mainly in Metropolitan Lima, which allow for the identification of trends and the analysis of the evolution of key indicators for strategic decision-making. Below are some of their publications.

  • Multi-client studies: It presents the results of market research aimed at quantifying and analyzing the characteristics of the main consumer markets in Peru, primarily in Metropolitan Lima. It includes information on population statistics, consumer profiles, habits, uses and attitudes, as well as socioeconomic levels, among other relevant indicators. Check the studies in the online catalogue.
  • Zonal profiles of Metropolitan Lima: Annual reports that analyze the demographic, socioeconomic, and commercial profile of the different zones of Greater Lima (Metropolitan Lima, North, East, Central, South, Modern, and Callao). They include demographic and socioeconomic information, resident profiles by area, household and housing characteristics, data on the head of the household and the homemaker, ownership of goods, and uses and attitudes toward the Internet. Check the publications in the online catalogue.

 

ONLINE INFORMATION SOURCES

Integrated Foreign Trade Information System (SIICEX)

It allows searches by product or market and access to studies and profiles of productive sectors. It also includes a Market Intelligence section with guides, special studies, product launches, and reports on the utilization of Peru's FTAs.

CBI Centre for the Promotion of Imports from Developing Countries

It contains detailed information about the European Union market organized by productive sectors. It includes data on market access requirements and conditions, market studies, export guides, as well as relevant information to facilitate business decision-making.

ICEX Invest in Spain

It presents investment opportunities in Spain, the main regulatory aspects, the sectors with the greatest potential, and guidance for business creation, including experiences from multinational subsidiaries.

Passport (Euromonitor)

Database specialized in market research that allows understanding the global business environment in a context of rapid changes and increasing globalization. It gathers millions of statistics and analytical reports on 26 industrial sectors, integrating demographic, macroeconomic, and socioeconomic information, as well as consumer studies and economies of 210 countries worldwide.

 

Learning Commons

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  Saturdays 8:00 - 13:00. hrs.
(511) 317 7200 Annex 44271

Graduate Library

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Secretary

(511) 317 7200 Annex 44090
biblioteca@esan.edu.pe
  Alonso de Molina 1652,
Monterrico, Surco, Lima - Perú

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